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  • MARINA  SANYAL
    MARINA SANYAL is now friends with KRISHNENDU BANERJEE
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  • It gives me great pleasure to welcome our newest members Yashdeep, Ankur and Arpan to the platform of Zonopact Innovation Lab. You've joined a global incubator for innovators. Well done and congratulations to each of you! Our platform is... It gives me great pleasure to welcome our newest members Yashdeep, Ankur and Arpan to the platform of Zonopact Innovation Lab. You've joined a global incubator for innovators. Well done and congratulations to each of you! Our platform is constantly developing, so you'll find several more interactive sections added on as the time progresses - all of which will be enriching your experience on the platform. In the meanwhile, if you have any queries, please let us know. Wishing you the very best! More
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  •   Siddharth Yadav liked this post about 1 year ago
    Technology is synonymous with Innovation .. but is Innovation synonymous with technology? The answer is a resounding 'no'. Innovation can and does happen in each and any field of life. It can happen in art .. it can happen in behaviour science ..... Technology is synonymous with Innovation .. but is Innovation synonymous with technology? The answer is a resounding 'no'. Innovation can and does happen in each and any field of life. It can happen in art .. it can happen in behaviour science .. it can happen in philosophy ..it can happen in lifestyle management .. in fact anything.

    One area of inno­va­tion has been in the business model of 'sub­scrip­tions'. It simply means instead of trying to sell speci­fic things to cus­tomers, just get them to pay in advance and then cut bulk pur­chase deals with sup­pli­ers in order to improve costs. A lot of retail­ers have adopted this model quick­ly.
    An example of this business model is 'Loot Crate'. They work­ with Vlog­gers and mak­e affil­i­ate deals to show­case their mer­chan­dise offer, grow­ing their market and sales.

    Then there's another high profile example of innovation in non-tech area is from Skype - if you have a post having too many words/ details, just add the 'Sum­ma­rize bot' to your contacts, and, you can send it the URL of the post and get back a sum­ma­ry.

    And, in the world of gaming, who can deny 'Pokémon GO' the award for the best out of the box thinking to revive an old forgotten game. Yes, technology was used to recreate it, but not before the actual innovative thinking of how to do it.

    Now, an innovation in the way you dress up daily - have you heard about the 'S-Holder' ? The S-Holder is an innovative shirt holder, which will keep your shirt perfectly tucked in even when you move! Yes, it has got straps - that go around your thighs and clips to pull your shirt tied down always. No technology used here - just innovative thinking.

    So, no matter what we do - anything and everything can be innovative. And, it has only one source - our innovative mind.
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  • Innovation is not just a skill and trait of an individual but, also, very very crucially, in today's world, the winning formula for corporates of all sizes - from start-ups to multi-national conglomerates. So, how does one innovate? Is there a... Innovation is not just a skill and trait of an individual but, also, very very crucially, in today's world, the winning formula for corporates of all sizes - from start-ups to multi-national conglomerates. So, how does one innovate? Is there a sure and pre-defined way to innovate? Is there a science behind innovation? Why do so many innovations fail? Is there a structured process that results in a successful innovation?

    Found a fantastic article by Mr Srini Pillay, MD, Founder & CEO of NeuroBusiness Group - which answers the above questions, especially in relevance to innovations in organisations. He is a pioneer in brain-based executive coaching who is dedicated to collaborating with experts to help people unleash their full potential. He also serves as a part-time assistant professor of psychiatry at Harvard Medical School and teaches in the executive education programs at Harvard Business School and Duke Corporate Education.

    "Time and again, Tesla continues to prove it’s a company that dares to imagine the unimaginable. From electric cars to autonomous vehicles and now -- thanks to its recent acquisition of SolarCity -- solar energy, Tesla has challenged conventional thinking at every step and produced products that once seemed impossible.

    But isn’t that the goal every entrepreneur has for his or her start-up? After all, innovative firms are known for growing more quickly and achieving higher profits.

    As sexy as 'imagining the unimaginable' sounds, the reality is really quite daunting. Sixty-six percent of products fail within their first two years, and a remarkable 96 percent of innovations don’t make back their costs. Suffice it to say, innovation is a tough sell.

    So, why can certain companies see things that others can’t, and what gives them the fortitude to invest in the seemingly impossible? Surprisingly, the answers to these questions may call for more introspective thinking than you’d think. Start-ups, after all, are made up of people, and people have brains.

    If you want to imagine the unimaginable, then, leverage the following three brain-based strategies:

    1. Use imagery.

    Observation alone is insufficient. Start-ups should deliberately add imagination and imagery to their tool kits. This is how companies such as Amazon are able to see into the future; they constantly ask, 'What if?' while pairing futuristic tech trends with wild imaginations.

    Making a mental movie of a desired outcome aids execution because imagery warms up the action brain. Multiple studies confirm that training stroke patients to imagine moving slowed or paralyzed parts of their bodies can actually improve movement in those areas, especially when the patients concentrate intensely on those images.

    So, for your business, start by imagining what problem your start-up will solve; then, fill in the details of how that will happen. Note that each detail should be an image -- not just a narrative. The more vivid the image, the more likely you are to stimulate your 'action brain' to start working.

    2. Question 'reality'.

    Ed Catmull, co-founder of Pixar, explained in his book that innovation is often stunted by hidden forces. For start-ups, an overreliance on data can easily become one of these roadblocks. Data may accurately reflect historical trends, but it does not always represent the present moment, nor does it necessarily predict the future.

    Consider this example from the medical realm: When radiologists, in a study, were asked to analyse a routine chest x-ray, 60 percent failed to realize a collarbone was missing. Why? Because the data they were familiar with had subconsciously trained them to expect to see one.

    Interesting fact: A mere 1 in 1 million humans have the condition that can cause the absence of a collarbone.

    Given that humans are prone to misunderstanding or misusing data, then, why rely on it? Instead, avoid prematurely anchoring your start-up’s sailboat of innovation because you've embraced the fallacy of 'reality'. Appraise all existing data with initial skepticism, and always test vital assumptions before putting them into practice.

    3. De-stress.
    Stress cements bad habits in the brain and prevents people from embracing new patterns of thinking. Throughout history, it’s been known to cause even the most prolific business leaders to make unwise decisions on behalf of their companies.

    This is why it’s crucial that start-ups learn how to de-stress. The same way you would set aside time to refuel your car or eat your lunch, set aside time for companywide relaxation and mental refuelling.

    You could consider something as simple as meditation classes for your employees -- similar to what companies like Google and Apple do -- or you could get creative and host monthly 'anything goes' parties.

    At such parties, workers may dress as they wish (within reason, of course) and unwind in a designated 'safe zone' that allows them to identify, explore and dispel the stressors that often derail the brain.

    Imagining the unimaginable is clearly within your biological reach. Data and trends can tell you only so much about innovation and success. Harnessing the brainpower of your entire team, however, may help you unlock the true potential of your start-up and create unbridled growth and prosperity."
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  • Siddharth Yadav
    Siddharth Yadav is now friends with KRISHNENDU BANERJEE
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